Tag Archives: Twitter

Exploring Twittergate: Lessons Learned from Woolly’s Infamous Tweet Up Experiment

About a month ago, Woolly Mammoth came under fire for launching a new Twitter-based program aimed at deepening engagement with a new audience. There was a lot of support for the program, and a lot of fear as well. People loved it or hated it; quibbled with our language (this is not a tweet-up); wanted more access (it felt too top-down); wanted less access (the rehearsal room is sacred); shared strong opinions about live tweeting; and much more. We promised that we would allow the program to run its course, and then report back on what we learned. Below, you will find our reasons for embarking on such a project, our successes, and perhaps most importantly, our mistakes. Please feel free to comment and share your thoughts, ideas, and further feedback with us.

It was early December when Woolly’s Director of Artistic Development, Miriam Weisfeld, approached Marketing and Connectivity about a new project she had just heard about: NASA’s TweetUp Program. There were many reasons for us to get really excited about this:

–          We’re Woolly. How could we not get excited about anything social media?

–          As a theatre with a strong Connectivity focus, we were excited to deeply engage a new group of individuals.

–          I was seduced by the idea of a community of ambassadors—millennials and others who were inspired to preach the sermon of Woolly.

–          We hoped we might reach non-traditional theatre audiences: people who might be intrigued by an experience like this, but who didn’t know much about theatre.

–          Miriam and Howard had been having a lot of conversations about greater transparency in the rehearsal room.

–          Innovation is the Woolliest of values. While this was not brand spankin’, it was a relatively new idea, and so we wanted to give it the old college try.

We met a few times to figure out how to do something like this ourselves. The plan: a call for applicants to join a “Tweet Up,” out of which we would pick three participants. The experimental nature of this undertaking led us to limit the number of participants. Our three participants were invited to attend our first rehearsal of Civilization (all you can eat), a technical rehearsal, and then the final dress rehearsal. Participants were invited to tweet their thoughts and reactions to these events using the show’s hashtag #WoollyCIV. The final dress rehearsal included the opportunity to tweet during the entirety of the performance.

Now that all’s said and done, some of the best things to come out of the project are as follows:

–          The day it was announced we received a higher than average number of new followers on Twitter. Nine people entered the contest, but many more showed their support or opposition in the Twitterverse.

–          The three guests chosen were not Woolly subscribers, frequent attendees, or industry people. They had never seen our more challenging work; having purchased only for presentations or Fringe shows. They were intrigued to learn more about what we do.

–          The guests have since been frequent participators in the #WoollyCIV hashtag, sending out links to our articles as well as supporting show-related social media initiatives.

–          They were incredibly respectful of the process, and their live-tweeting was positive and enthusiastic. They were particularly excited to see the process realized, having witnessed this project from design presentations, through tech, and to its final form.

–          There were nine articles written about it in the press (including one in Forbes). Institutionally, we got press in the mainstream media about something other than our shows, and non-theatre people who don’t usually read about us started to pay attention. What better way to brand us than to have a story about us trying something new and stirring things up?

We also made a lot of mistakes. We learned a lot and are hopefully smarter for it. Here are some lessons that might be helpful, should you want to try something like this too. 

1)      Make sure you discuss this idea with all the artists involved!
This is where we made our first big mistake. We didn’t tell Jason that we were doing this, and he learned of it—like everyone else—on Twitter. Aah! It’s the most basic mistake, and as we’ve explained to Jason, it was indeed a mistake. We got caught up in the excitement of a new idea, and didn’t do our due diligence. I think Jason knows just how sorry we are. Don’t make the same mistake as us. 

2)      Use clear language

Our language around this endeavor seems to have been a little confusing. We used the term “tweet-up,” while our actual project had none of the social elements associated with such a program. Three people do not a tweet-up make. As for the tweet seats component of this program, this was a distraction from our main goals, and while not a big part of our process, was the focus of our many critics. Greater clarity may have prevented some of the misinformation in the press that followed.

3)      Prepare for a lot of feedback
Before Jason’s statement on this project, we were already seeing blogs write about it: some positive, some weary. But then, when Jason got involved, the press went hog-wild (pardon, the CIVILIZATION themed pun). Articles in The Washington Post and Forbes.com were particularly attention-grabbing and a few donors and board wrote in with their concern. It is important to note that most of their frustration was with the “tweet seats” element of the program. I was extremely grateful for the support of Woolly’s leadership. They were excited to stir the pot and were behind us every step of the way. It’s important to know that about your leadership before embarking on such an adventure.

4)      Don’t shy away from it, or, find your allies
When the news hit, and we started getting feedback, we tried to respond to everyone. We wanted to listen and learn, but we also wanted time to see how the experiment went, before making any final comments. We promised to present a fuller analysis when the project had been completed. Unfortunately, as we lost control of the story (as tends to happen on social media), it looked to people like we were cutting ourselves off, when in fact, we just didn’t know where all the conversations were happening. And yet, we had an entire cadre of board, staff, artists, claque, and designers, who could have been advocates for us. Indeed many of them told us later that they wanted to support us in the Twitterverse but didn’t know what to say. It would have been fairly simple for us to email them and let them know about the project, our goals, and how we were responding to feedback. 

5)       Don’t be afraid to try again
Woolly’s Press and Digital Content Manager, Brooke, and I spent a lot of time talking about this. We asked for feedback from our participants. In the end, a lot of people were right—three people is too small a group for a project like this. We’d like to announce earlier, get a bigger group, and rather than doing three separate events, have a whole day dedicated to them. They can sit in on rehearsal, they can talk to the playwright and director, they can get a backstage tour, and we can add more of the social component that any good tweet up dictates.

6)      To Tweet Seat or Not To Tweet Seat
We were really happy with how the Tweet Seats component of final dress went. Our tweeters were highly engaged through the whole process, and thoroughly enjoyed sharing their thoughts about the play in real time. No one was looking to be a critic; simply share an experience. It allowed us to comment on and understand nuances that might have been missed in a post-show discussion, highlight key moments that made the show for us, and most importantly, formed a bond between all of us. We didn’t have to be sitting next to someone to find a kindred spirit, and the connection really enhanced the event. We often talk about the value of live theatre as being one where people, strangers, sit in a room and share an experience. Tweet Seats is simply a heightened version of that connection. It was powerful indeed.  Bottom line: we would like to replicate this in the future. And the additional benefit of real time word-of-mouth does not hurt us either.

We had a great time doing this and learned a lot. We hope the adverse publicity does not scare you from trying the same. If you have any questions, please feel free to email me or Brooke. If you’d like to share your thoughts, please comment below. Have you tried something similar? What have you found? We’d love to learn more and try again soon. We look forward to hearing from you.

~ Deeksha Gaur, Director of Marketing and Public Relations



Filed under Civilization (all you can eat), Communications and Connectivity

Social Media Fundraising: Can We Do it Again?

If you readers are dedicated Woolly fans you might remember just over a year ago our former Director of Marketing & Communications Alli Houseworth made a bet with our former Director of Development Tim Plant, which turned into a highly successful fundraising campaign that raised money for the theatre using ONLY social media. In case you’re pressed for time (but really you should read the whole blog post) I’ll summarize the results of the campaign:

In addition to raising all this money without merely doing more than posting on social media we acquired 66 new Facebook fans and 66 new Twitter followers (slightly higher than average), the link was re-tweeted 135 times on Twitter and the Facebook post was re-posted on others’ walls 172 times.

Pretty cool stuff right? Well once wasn’t simply enough for us mammoths. When we learned about today’s Give to the Max Day, we knew we had to be a part of it. In case you haven’t seen the ads on the Metro or the “Twibbons” on Twitter, here’s a little info about today’s fundraising campaign:

Give to the Max Day is a day for Washingtonians to come together to raise as much money as possible for area nonprofits in 24 hours, starting at midnight on November 9 through midnight on November 10. Give to the Max Day: Greater Washington is trying to break the national record for the best online giving metropolitan region event, showcasing the Greater Washington region’s strong community. By using this platform of online giving, Give to the Max Day also aims to “provide funding for nonprofits during tough economic times, and help them engage with millennial and other digital savvy donors.” There are also additional monetary prizes for the nonprofit that raises the most money, has the most individual donors, and other criteria.

If you love Woolly and support our work of producing innovative and provocative new plays, our Connectivity efforts including the “total audience experience,” our Pay-What-You-Can performances, our blogging and social media efforts (shameless self-promotion), etc. etc. I hope you’ll join the efforts today and make a donation to us here. If you donate to us today, you’ll be entered to win 4 tickets to Spoiler Alert: Everybody Dies, the hilarious performance by Chicago’s The Second City running at Woolly December 6- Jan 8!

Donations start at just $10! Remember, it’s not the size of the gift that matters, it’s your Klout score. Just kidding…but really…

~ Brooke Miller, Press and Digital Content Manager

PS- Today is my birthday so like, for my present you should donate to Woolly 🙂

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Filed under Communications and Connectivity, Marketing

Retail Fairytales

Welcome to the world of retail: where the customers are relentless, the hours are few and far between, your manager is from hell, and you have to work on the weekend. Today we’ve got some Woolly retail fairytales for you:

  • A Brooks Brothers’ Bark: “I worked with a 50 year old guy who would start barking whenever a hot girl walked in.”
  • Cinderelly, Cinderelly: “When I worked at Le Gourmet Chef, I had to mop the floors at closing every night. I felt like Cinderella. My fairy godmother never came to rescue me.”
  • Caught Red-Handed (almost): “I used to work at a small boutique chain that was slow in foot traffic. There were days where less than ten people would walk in (one of my jobs was to actually keep an hourly tally of who came in), so I would get very bored. When there wasn’t any re-organizing or cleaning to do, I would try on clothes. Now, this was started by my boss and fellow employees who would ask me to model new clothes for them. However, it probably isn’t the best idea when you are running the store solo. There was a bell on our door so I could hear when someone came in, but there were a few times where I had to rush to get some clothing on before a customer (or my boss) saw me trying on merchandise. Luckily I came out of the dressing room fully clothed!”
  • Sir, are you alright?: “I work at a Coach Outlet, which has a history with the five finger discount. Recently, an awkward man came in to shop for his wife, which is a totally normal occurrence. He denied any help looking for an item and browsed on his own. He stood by one area for a while interested in one type of purse. I noticed him struggling for about 20 minutes hunched over in a very odd position. I notified my supervisor, who went over to ask him if he needed help. He had said he was fine, but he looked like he was in pain. It was soon obvious that he was trying to hide something. My supervisor asked him several questions and finally confronted him. He had been trying to stuff a very large purse up his shirt. In order to do this, he had to take a lot of stuffing out, which was noticed after he left. He denied trying to steal, and finally gave up, leaving empty handed. You don’t think anyone’s gonna notice a pregnant man walking out of the store??”
  • Can’t get enough of the golf game: “I worked at a golf store where one old guy would come in every Sunday to just sit and chat to me and my friend that worked there. He would talk for hours and not buy anything. Two years later, I stop by the store and he’s working there…guess he wanted to start being paid for coming in every week!”
  • The Customer is Always Right: “I worked at a women’s boutique where several men who would come in shopping for their significant other, or just to browse. An elderly gentleman came in once and gave me the best advice I’ve ever gotten while working retail. He told me ‘If you only do one thing in life, you need to go to Times Square for New Years Eve.’ I thought it was funny at the time and I did take it to heart, but now I feel like he might have been trying to tell me to get out of retail. I have yet to fulfill this goal.”

Care to see what working in a Hobby Lobby is really like? Check out the pros and cons of Hobby Lobby life so generously given to me by our Woolly Literary Assistant Cameron Huppertz. The cons of “slave labor” definitely outweigh the pros of Christian themes, but there are some voices in the reviews worth checking out that are similar to Will, Leroy, Alex, Anna, and Pauline.

Those of us who have worked in retail know it’s an endless monotonous mountain of folding t-shirts, labeling, and register counts. But there are some who find reward in retail. In A Bright New Boise, Leroy even goes so far to make his work day exciting by deliberately making customers uncomfortable with FUCK tee shirts.

Got any retail horror stories? We’d love to hear them! Share on our blog, or tweet it at us with the hashtag #RetailFairytale.

You can also follow this week’s conversation on Twitter: Awkward workplace conversations. Have you been involved in any? What was it about? Where do you draw the line? Be sure to use the hashtag #WoollyBoise!

~ Noel Edwards, Marketing and Communications Assistant

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Filed under A Bright New Boise, Communications and Connectivity, Marketing

Favorite Childhood Crafts

I went to sleepaway camp for 11 years. What does this mean besides I’m a pro at jacks, coming up with rainy day activities, and memorizing song lyrics for alma maters? I’ve done A LOT of crafts. Take a visit to my parents’ house and you’ll see tons of clocks from the woodshop, paintings, pottery, friendship bracelets—you name it I’ve made it. In honor of the Hobby Lobby setting of A Bright New Boise, I figured I would make a list of my top 10 favorite childhood crafts. Here we go:

#10: Lanyard: You know, there was the “box stitch,” “chinese staircase,” “cobra,” etc. You can also do these stitches with string in the place of lanyard.

#9: Bead bracelets: Yeah, pretty self-explanatory.

#8: Watercolor paintings: My mom says I used to make a ton of these and then frame them as gifts for my family.

#7: Painting shells: Whenever I’d go to the beach one of my favorite activities was to come home and paint the shells afterwards.

#6: Googly eyes: I’m not really sure what was so fun about googly eyes but this was another staple of my childhood. On popsicle sticks, pipe cleaners, etc.

#5: Ceramics/clay projects: I meant to take photos of some of the ones in my house when I was back in NJ this past weekend (#fail) but I do have lots of these. I also used to love those birthday parties where we got to make these.

#4: Collages: For my mom’s birthday one year I made her a photo collage of my siblings & I in the shape of the word Mom. Yeah, I was that cool.

#3: Tie dye: There are few things more fun than tie-dying. My sorority in college even had a tie dye event to raise money for our philanthropy. *Disclaimer: be careful with the laundry…might have found that out the hard way.

#2: Hot loops: Come on ladies, you remember these. You put the loops over your fingers to make neon colored scrunchies, bracelets, and headbands. See: http://www.amazon.com/Wool-Novelty-Loops-Small-Brights/dp/B00178I588

#1: Perler beads: This was my absolute favorite rainy day activity. Making all these bead projects with the shapes they gave you, or in my more creative days using the blank square/rectangle and making my own designs out of it. See: http://www.eksuccessbrands.com/perlerbeads/.

As part of the social media activity surrounding A Bright New Boise, we’ll be asking our followers on Twitter a question at the beginning of each week pertaining to the show, and we invite you to respond to us (use the hashtag #WoollyBoise). This week, you guessed it, the question is: What is your favorite childhood craft?

Follow us on Twitter and let us know!

~ Brooke Miller, Press and Digital Content Manager

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Filed under A Bright New Boise, Communications and Connectivity

You Want Me to Do WHAT?

When you work at a place named after a large, prehistoric, and rather fluffy animal, you probably assume that you will not have the typical office experience. When it’s a theatre known for “defying convention” and the theme of the season is “A Striptease of Your Subconscious” you can definitely assume that some of the experiences you will have are ones that you wouldn’t have in most workplaces. And largely, you are right. You can wear jeans. You can say “fuck” (and many do, on a regular basis!). You can have a beer or two in the kitchen with your coworkers…though try and do it at a reasonable hour. All of these things I figured out pretty quickly when I started at Woolly almost a year ago. Still, there were the surprises, and since my time at Woolly is drawing to a close and we are preparing for my last show here, Bootycandy, I’m going to take you all on a trip down memory lane. So here you go, a list of some of the most ridiculous things I’ve been asked to do as the Marketing and Communications Assistant here at Woolly Mammoth Theatre Company. Well, the ones they’d let me put in writing, anyway. YOU’RE WELCOME, WORLD.

“Hey Katie, there’s a vibrator downstairs. Go find it and bring me photos.”

Alright. So most of you know that the opening show this season was IN THE NEXT ROOM or the vibrator play, so this first one probably isn’t that shocking. However, please keep in mind that this is one of the first things I was ever asked to do at Woolly. Not “hey lady, can you grab me some coffee?” or “I need you to fax this.” GO STALK A VIBRATOR AND TAKE PHOTOS. Oh, and I believe the phrase “be sure you get some really good angles” was used. There is a lot of specific and scientific thinking about vibrators to understand what a “good angle” for a vibrator shot is, and I’d like you to imagine a small, innocent, bright-eyed Katie trying to figure that one out in her first week. And enjoy.

Oh well. At least I didn’t have to do what Max did.

“Why don’t we get Katie to dress up like a child pageant star and wander around the streets of DC?”

This one didn’t actually happen. However, it was thrown out as a possibility during a grassroots marketing brainstorm for House of Gold, and let me explain to you how these types of ideas are presented. At Woolly are you not ASKED to do these things. You are told, “Prepare yourself, this might happen.” Probably for the best, I did not end up putting on that frilly pink dress that those of you who saw the show are familiar with, but it was a very real possibility for a while. And that is terrifying.

“Sorry, I had to go throw fake Jell-o spleens.”

That is a direct quote from a G-chat that I was having with a friend one day. And not only did I have to go throw fake Jell-o spleens, I had to make them. Do you know how to make fake Jell-o spleens? Let’s just say it involves melted gummy worms, ruined spoons, and a specific smell in the office kitchen afterwards. However, I did it for our holiday video (which if you haven’t seen, you need to check out here. Watch it. Otherwise my efforts and our Business Manager allowing us to throw fake Jell-o spleens at her head for about 15 takes so Max could get “the right look” was for naught.

“Alright, I order everyone to send Katie ‘your mom’ jokes.”

That was a direct order from Jeff Herrmann, our Managing Director at an ALL STAFF MEETING. That’s right. This was part of a Social Media campaign that I came up with for Oedipus el Rey which entailed tweeting “your mom” jokes in a contest to win tickets to the show. This started out as a joke I made when we were brainstorming one day, but like many of the jokes I make, it became a real Marketing plan that I was asked to put together. And so I did. I put together a social media marketing strategy plan based on “your mom” jokes.

“Katie, I need you to find a way for us to make customized condoms. Also, I want butt lollipops.”

Have you ever googled “butt lollipop?” Don’t. Just ask me where to find them. Seriously.

“Katie, just be sure you don’t get arrested. Actually…can you get arrested?”

No, I did not actually get arrested, nor did I try to. However, I did have a ton of fun walking around with Brooke Miller, our Press and Digital Content Manager and Woolly friend Seena Hodges and asking people on U Street what they thought “Bootycandy” was. If you don’t know what I’m talking about you obviously aren’t following our Facebook  and need to check out this hilarious series of videos here. Shamless self promotion WHAT UP.

Thanks for coming along on my little journey everyone. Yes, there are tons more things I could tell you, but I think a little mystery is good in a relationship so we will leave it at that. However, I will tell you that working at Woolly has been unlike anything I have ever experienced before, and will probably be unlike anything I will ever experience again. The family here at Woolly is so unique and so strong, and I will be very sad when my time is done.

But don’t worry. I still have a little over a month, so it’s still possible they’ll get me arrested.

~ Katie Boyles, Marketing and Communications Assistant

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Filed under Bootycandy, House of Gold, In the Next Room or the vibrator play, Marketing

Of Love and Social Media

Last fall I watched as my mentor Alli Houseworth, Director of Marketing and Communications made a bet with Tim Plant, former Director of Development that she could raise $1,937 (the number of Facebook fans we had) in a mere week and a half using social media alone (Click here to read about it). There were doubts. Who knows what social media sites are really good for, aside from a distraction at work, stalking your kids, or posting hilarious photos of kittens on the walls of those friends from college you probably wouldn’t remember in five years anyway (well, it WAS college). As many of you know, she won that bet. In fact, she demolished that bet, and Tim was forced to admit that social media was useful for more than the aforementioned things via a rather embarrassing curtain speech in which he wore a shirt declaring his love for social media, and of course, we made him join Twitter.

Since that fateful day, we have become vociferous in our thirst to know what else social media can do for us. We’ve discovered non-subscribers who have been faithful for years, we’ve found fans from around the country, we’ve had contests, we’ve…demanded a lot of attention. For our current show, The Agony and the Ecstasy of Steve Jobs, we’ve even managed to construct an “Apple Orchard” in the lower lobby that consists of old Apple products collected in part by a response to a call-to-action we put on our Facebook and Twitter pages. So why do those of you who don’t buy into the whole social media care about all this? Because throughout it all, no matter how you spin it, our social media efforts come down to one, basic, pure thing: a conversation with our audience. Woolly isn’t satisfied just putting work out there that we find explosive, engaging, and thought-provoking, we’ve moved on from just that. We want, we NEED to know what YOU are thinking, and how you feel about our work. So, as a dedication to all of you, here are some responses we’ve received from the show via Twitter and Facebook:

–          @david_fabian: SM movies make u want to smoke a cigarette. Mike Daisey’s Agony & the Ecstasy of Steve Jobs made me want to use an iPad @woollymammothtc

–          @delitzer: Won’t ever look at my iPhone the same way again. RT @BeccaClaraLove: “The Agony and the Ecstasy of Steve Jobs” at @woollymammothtc. So good!

–          @LinsdaySWeldon: I’m not even a tech geek, but The Agony & Ecstasy of Steve Jobs @woollymammothtc is still one of the BEST shows I’ve ever seen.

–          @actorkathryn: @woollymammothtc – The Agony and the Ecstasy of Steve Jobs = AMAZING. Great work, Team Woolly…

–          @joeyonan: Woke up still ruminating on last night’s #AgonyandEcstasyofSteveJobs. Stunning, hilarious, profound theater. @woollymammothtc

–          Sarah Fox Chapman: Mike Daisey’s “The Agony and Ecstasy of Steve Jobs” was outstanding. It was humorous and sad and thought provoking.

–          Mary Akiyama Guarino Kearns: Mike Daisey’s performance last night was outstanding. I’ve been an Apple fan my entire life, but haven’t bought any new technology since the FoxConn suicides were publicized. However, Daisey’s monologue brought new depth to my understanding of the problems inherent in the way our tech products are manufactured, and gave me much food for thought regarding what I can do to help change things for the better.

If you’d like to join in the conversation (and we want you to!) but don’t necessarily Facebook or Tweet, please send us an email at discussion@woollymammoth.net. After all, we Woolly-ites need your input to prevent extinction!

~Katie Boyles, Marketing and Communications Assistant

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Filed under Marketing, The Agony and the Ecstasy of Steve Jobs

What We Talk About When We Talk About…You.

Hey, friends. I’m here to tell you about a fun new initiative we’re experimenting with for House of Gold called Woolly About Town. If you follow Woolly on Facebook and/or Twitter you might know a little something about this already…but before I get into specifics, let me back up a bit.

Starting with the 8pm show next Wednesday night, there will be some kind of post-show discussion—an Expert Dialogue, Audience Exchange, or Mammoth Forum—after every single performance of House of Gold. The sheer number of organized opportunities for dialogue we’re offering around this show is unprecedented in the company’s history, and Connectivity Director Rachel Grossman and I have been working diligently with the Literary Department for the last several weeks to nail down some exciting special guests to catalyze conversation. Each discussion, designed to deepen the audience’s experience by providing a public forum for grappling with the provocative questions raised by this rich, complicated play, will also be integrated into our marketing and sales strategy as what we sometimes call a “value add.” Rather than just an unexpected cherry on top of your Woolly sundae that you only learn about from a sign in the lobby ten minutes before showtime, the idea is that each discussion be seen as an integral part of the experience you’re signing up for when you buy a ticket in the first place—an added value that tips the scales in favor of that initial decision to engage with us.

Value. Value is an interesting word. How do you measure value in your everyday life? Do you think of value primarily in terms of dollars and cents? Ethical principles? Intellectual stimulation? Physical stimulation? (Sorry, wrong show.) Assuming you value theatre, what is it about theatre that you most value? Assuming that you value Woolly Mammoth, what is it about Woolly that you most value? How does a Woolly experience add value to the value inherent for you in the experience of theatre? And finally, how can we add even MORE value to the Woolly experience?

Obviously, there are no single answers to these questions—we take a lot of pride at Woolly in the heterogeneity of our audience, and are extremely wary of a “one-size-fits-all” approach to our work in the Connectivity department. Nonetheless, we are always pushing ourselves to find more ways to organically and holistically add value to the experience of seeing a play at Woolly, and one potential vehicle for added value is a concept we like to call Audience Design.

Live theatre is a necessarily ephemeral thing; it does not exist without an audience. Consequently, I am a true-blue believer that we ought to think of the audience as a collaborator in our work, rather than as an afterthought to it. This is the impulse behind the notion of Audience Design: that the story being told on a stage is, for better or worse, fundamentally shaped and re-shaped every night by the particular mélange of hearts and minds collected together to receive and respond. We would never try to designate a single demographic group as the only “correct” audience for a play, but when you’re looking for butts to put in seats, it is worthwhile—even imperative—to take the time to find out whom those particular butts belong to. While you can’t (and probably shouldn’t try to) have the same degree of control over this sort of design as, for example, a lighting designer has over the focus of his lamps, intentionality makes a world of difference when you set out to find some new butts whose owners might not know yet just how much value they stand to add to the experience of our work—not only for the artists onstage but for all the other butts as well.

And that, my friends, brings me to Woolly About Town—a simple, practicable idea extracted from the glorious mess of intellectual and philosophical discourse that so defines the institutional culture ‘round these parts. Basically, we’ve been going around to local bars and sponsoring their Trivia Nights—offering free tickets to House of Gold for the winning teams, some Woolly swag for the runners-up, and even in some cases providing our own House of Gold-inspired trivia questions. Why, you ask? Because honestly, we just think that the people who dig trivia would dig our show—and in digging it, make it that much more diggable for the rest of us.

Check out the Woolly blog in a few weeks to find out if this project had any demonstrable results—and in the meantime, check out our Facebook page to see when Woolly is coming to a bar near you!


~Max Freedman, Connectivity Assistant


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Filed under Communications and Connectivity, House of Gold