Last fall I watched as my mentor Alli Houseworth, Director of Marketing and Communications made a bet with Tim Plant, former Director of Development that she could raise $1,937 (the number of Facebook fans we had) in a mere week and a half using social media alone (Click here to read about it). There were doubts. Who knows what social media sites are really good for, aside from a distraction at work, stalking your kids, or posting hilarious photos of kittens on the walls of those friends from college you probably wouldn’t remember in five years anyway (well, it WAS college). As many of you know, she won that bet. In fact, she demolished that bet, and Tim was forced to admit that social media was useful for more than the aforementioned things via a rather embarrassing curtain speech in which he wore a shirt declaring his love for social media, and of course, we made him join Twitter.
Since that fateful day, we have become vociferous in our thirst to know what else social media can do for us. We’ve discovered non-subscribers who have been faithful for years, we’ve found fans from around the country, we’ve had contests, we’ve…demanded a lot of attention. For our current show, The Agony and the Ecstasy of Steve Jobs, we’ve even managed to construct an “Apple Orchard” in the lower lobby that consists of old Apple products collected in part by a response to a call-to-action we put on our Facebook and Twitter pages. So why do those of you who don’t buy into the whole social media care about all this? Because throughout it all, no matter how you spin it, our social media efforts come down to one, basic, pure thing: a conversation with our audience. Woolly isn’t satisfied just putting work out there that we find explosive, engaging, and thought-provoking, we’ve moved on from just that. We want, we NEED to know what YOU are thinking, and how you feel about our work. So, as a dedication to all of you, here are some responses we’ve received from the show via Twitter and Facebook:
– @david_fabian: SM movies make u want to smoke a cigarette. Mike Daisey’s Agony & the Ecstasy of Steve Jobs made me want to use an iPad @woollymammothtc
– @LinsdaySWeldon: I’m not even a tech geek, but The Agony & Ecstasy of Steve Jobs @woollymammothtc is still one of the BEST shows I’ve ever seen.
– @actorkathryn: @woollymammothtc – The Agony and the Ecstasy of Steve Jobs = AMAZING. Great work, Team Woolly…
– Sarah Fox Chapman: Mike Daisey’s “The Agony and Ecstasy of Steve Jobs” was outstanding. It was humorous and sad and thought provoking.
– Mary Akiyama Guarino Kearns: Mike Daisey’s performance last night was outstanding. I’ve been an Apple fan my entire life, but haven’t bought any new technology since the FoxConn suicides were publicized. However, Daisey’s monologue brought new depth to my understanding of the problems inherent in the way our tech products are manufactured, and gave me much food for thought regarding what I can do to help change things for the better.
If you’d like to join in the conversation (and we want you to!) but don’t necessarily Facebook or Tweet, please send us an email at email@example.com. After all, we Woolly-ites need your input to prevent extinction!
~Katie Boyles, Marketing and Communications Assistant